News August 2014

This month’s newsletter sees us taking a journey through the world of wacky, crazy, cool and unusual packaging. Don’t be alarmed though – as wacky, crazy and unusual need not be feared. In fact, this packaging really pushes one to think beyond the conventional. For instance, instead of having endless arguments about how to squeeze the toothpaste, why not just buy double sided toothpaste? That way everybody wins! Or what about perfume that ‘shows’ you which body parts are stimulated by the combination of aromas used?

New from Calibre

We are proud to have partnered with White Star once again to adapt their packaging for their on-pack competition where consumers can win their share of R3 million worth of prizes by purchasing any of the competition packs and smsing their unique code to the designated number to stand a chance to win. It was an exciting project as we raced against the clock to ensure that these packs launched in time for the start of the competition!

 

Packaging for little people

If you are a parent, you know the power of branding when it comes to children’s goods. Whether it’s Spongebob, Lightening McQueen or Barney, kids will jump at the opportunity to ‘own’ items branded with their favourite characters. It’s not just these famous characters that have a hold on children, it’s bright colours, images of animals and cartoons that will draw immediate attention for little people. We have gathered some designs that we love and have even included a blast from the past… can you recognise which of the below images it is? We won’t ask you to share how old you were at the time!

 

 

Calibre quick facts

R146 – Do you know what that is? We do… it is the Government’s regulations regarding labelling and advertising of foodstuffs. And we adhere to these standards in all our food packaging.