This month we have a look at some unusual shapes in bottle designs. Whether it be for a limited edition, special occasion or to relaunch a product, companies have had some innovative ways of bringing their message across in their product.

 

SAMURAI

An interesting design for a bottle of Samurai Vodka was posted by Arthur Schreiber to showcase his bottle design. This product does not actually exist, but it would be great if it did!

 

ZEN PERFUME BOTTLES

These packaging designs are inspired by Mother Nature. A spiraling pristine white conch shell, a stalk of lush green bamboo and a stack of smooth ebony river rocks were chosen to make three different fragrance bottles. The basis for the concept is the synthesis of natural form and shape of the bottle.

 

 

We understand different types of substrates, whether it be paper, plastic or glass. We work within the capabilities and limitations to ensure that our artwork looks as good as it did at design stage, on the finished product on shelf.

 

[vc_separator type=’normal’ position=’center’ color=’#929294′ thickness=’3′ up=” down=”]

 

 

Colour plays quite a significant role in purchases and branding. Research has found that up to 90% of quick decision-making has been made about products based on colour alone and that the relationship between brands and colour, is governed by the perceived appropriateness, in other words, does the colour “fit” it’s product? This perception greatly influences how consumers view and purchase a specific brand. For example, who would want to buy a Harley Davidson motorcycle if they didn’t get the feeling that a Harley were rugged and cool?

 

When it comes to picking the “right” colour, predicting consumer reaction to colour appropriateness in relation to the product is far more important than the individual colour itself. So, if Harley owners buy the product in order to feel rugged, you could assume that a pink glitter edition would not sell well.

 

Additional studies showed that our brains prefer recognisable brands, which makes colour vitally important when creating a brand identity, which is why new brands should target logo colours that are different from existing competitors and not similar. There is a real connection between the use of colour and the customers’ perceptions of a brand’s personality.

 

[vc_separator type=’normal’ position=’center’ color=’#929294′ thickness=’3′ up=” down=”]

 

 

 

If you have not received your calendar yet, please contact Angela at angela@calibrebrandsoutions.co.za or on
082 781 6268 to get your copy!