Marsala is the new Black! This is according to Pantone® who have named Pantone® Marsala 18-1438 as the colour for 2015. It is also the foundation for the Spring/Summer 2015 palette. For 15 years, Pantone® Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.



Marsala is an ideal colour for use in packaging because although not being a bright, overwhelming colour, its richness makes it alluring at point-of-purchase.



We believe in cost-saving and where possible, we make recommendations regarding substrates, use of colours, special effects, such as varnishes and foils, that could impact on the print cost and pass these suggestions and ultimate savings back to the client.


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Sasko recently launched two new delicious Quick Treats products namely Cheese & Chives Flavoured Muffin Mix and Cookie Mix when they upgraded their existing packaging lines. Every variant in the Sasko Quick Treats range makes a mouth-watering recipe in half the time it would ordinarily take.


Calibre was asked to review the packaging and was involved in ‘refreshing’ the Quick Treats Range. Updating of various icons and images on the packaging to make it easier for the consumer and ultimately a more shopable product.

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Sonoco Display and Packaging has been recognised with a WorldStar 2015 Packaging Award for its Whirlpool® Water EveryDrop™ water filter package by the World Packaging Organisation (WPO).


This new-to-the-market product reinvents packaging for on-the-go water filters. The water droplet shape of the clamshell cavity positions the filter so the outer graphics clearly communicate what it is, how it works and the many ways to use this innovative product. Additionally, the outer printed sleeve attracts shoppers to a 3-D printed water droplet effect and refreshing graphic colour scheme.




Spine Vodka was a private project by Johannes Schulz after his graduation from an international communication design school in Hamburg, Germany. Taking the name of the brand literally, he created a widened bottle that holds a spine with full ribcage to communicate a product with a “backbone”. He kept the rest of the bottle design simple so as not to distract from the intricacy of the glass human skeleton.


A drink that lives up to its promise – honest and strong, and the transparent glass stands for a product that doesn’t have anything to hide.


This Concept is a Nominee for the 2015 German Design Award.




A fun take on how the simple notion of hanging teabags on the rim of your cup can be done. Different types of teas are differenciated by different colour hangers.




Gloji Mix is boasted as one of the healthiest drinks available. Each bottle of Gloji Mix is said to contain juice from hundreds of berries, as well as from pomegranate, which is rich in vitamins and minerals. Gloji’s primary claim to fame however, is the unique light bulb shaped bottle it comes in. This style is meant to represent Gloji’s ability to “light you up” from the inside out.