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Brands are always looking at ways to remain relevant to an ever-changing market. One of the ways this is done, is by doing what we would like to call ‘seasonal branding’. Brands will ‘re-invent’ themselves to capture the heart of a season. In the spirit of HALLOWEEN we have decided to showcase some interesting and fun packaging around this theme.

 

How can Dairy make more of special occasions? Other sectors always head first into the seasonal market. Here are some examples of how the boundaries of dairy could be pushed:

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Fanta have taken it a step further with limited edition flavours and competitions:

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Did you know that Oreo was born the same year that the Titanic sank – in 1912.

In addition to their traditional design of two chocolate biscuits with a cream filling, they have been produced in many different ways to associate their brand with various seasons and special occasions: Winter, Halloween and birthdays, to name a few:

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We were commissioned to illustrate and prepare print ready files for 2kg, 5kg and 10kg Indonesian Spekko Rice.

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Specific guidelines need to be followed when flexo printing on LDPE (low density polyethylene). This material is a plastic which is used mainly for its heat-seal ability (when the bag is glued together at the seams) and for bulk in packaging ie. rice. But, because of its movement on press, barcodes have to be made to specific specs and type cannot be too thin or small. The grey in the image above indicates the clear or see-through area on the pack.

 

Image progression:

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06-QUICK-FACT-HEADERR429 is the Department of Health’s updated guidelines on R146 which relates to labelling and advertising of foods for compliance purposes. We at Calibre are keeping ourselves informed and updated on the latest of information and technical requirements in the industry.

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With Summer fast approaching, what better way to get into the mood than with a braai… Whatever you may call it, nothing comes close to a braai with friends and family. Every family has it’s own way of doing it and their own secret recipes.

 

Jack Daniel’s has their own range of sauces and marinades – and yes, they do contain the Tennessee Whiskey as an ingredient.

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Hugo’s Hot Sauce took a metaphorical approach to the label illustrations – starting with a matchstick to represent the mildest flavour, increasing in spiciness to camp fire, forest fire, fuse and lightning bolt.

 

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Below we showcase some examples of the varied way in which braai meat is packaged around the world.

 

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