Fry's Packaging
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Fry’s is a vegetarian food brand that we have enjoyed a long relationship with. Not only have we designed and rolled out numerous packaging lines for this revolutionary brand, we have also re-designed their logo with softer, more organic type faces to reflect the personal nature of Fry’s. We added curves and angles to give a more natural, non-clinical presence while fresher shades of green brought the logo to life. We love the fresh feel of the Fry’s packaging.