As with everything in business, rebranding your product is a delicate process. Branding is the image that consumers automatically associate with your company. The human eye takes in product packaging in the following order:
Colour ● Shape ● Images and photography ● Words.
With this in mind, we had a look at some bold branding redesigns:
Did you know that Calibre Brand Solutions opened its doors in 1990? Originally known as The Exquisite Art Company, the name was changed and the company rebranded to Calibre Brand Solutions in 2008, so as to better represent our core business.
18 JULY 2015 – What will you be doing? Share your Mandela Day pics with us on our Facebook page. We would love to see how you spent your 67 minutes.
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