This is a great packaging idea for people who live a fast-paced life yet still want to eat healthy, organic food. Three cardboard rolls are stacked and placed inside a larger roller. When the outer design layer is removed, there are three separate compartments containing organic biscuits, yoghurt and jam. Break time!
This packaging reflects intimacy and innocence and ‘blushes’ when touched. It reacts to warmth of touch and the bottle shapes resemble our naked bodies.
Calibre is taking a short break over the festive season. We will be closing on the 23rd December 2015 and reopening on the 11th January 2016.
We are so excited to have been a part of this amazing project with Indigo Brands. This is brand new packaging, from design concept through to print finishes, across a variety of pack sizes and product ranges. These gift sets are now available in stores.
As we come to the end of another year, we wanted to put a smile on your face with some bloopers that we found. (The reason why attention to detail is crucial).
Pantone Marsala was the pick for 2015 and became a big trend in the design world. Now creatives around the world are finding inspiration in everyday items and having fun at the same time, matching food to Pantone colours.
Because it’s Pantone. Because these are smoothies. Because this is a delicious experiment…
An art director in New York who makes a lot of smoothies, noticed that it worked a lot like mixing paint. So she
started a project about making tasty smoothies that matched Pantone colour chips by adding different types
of ingredients to achieve a certain colour. You can even submit your own on the site (pantonesmoothies.com)
or via Instagram.
Another art director is having fun associating food with their matching Pantone colour to create beautiful culinary photos.
Pantone-inspired dessert tarts combine interesting food and colours. The tart base is covered in white icing and the pantone colour is formed from various fruits, candies, vegetables and other vibrant foods.
As we get closer to the end of the year, everyone seems to be falling over each other trying to meet deadlines. We not only take on big projects, but also assist with overflow in a variety of areas – including impo and repro, and handling the little nitty gritty technical details you would rather like to avoid.
Fruits and flavours, designs and ideas that really pop! We thought these were fun and to the point.
In this day and age, shelf impact is not all that a brand needs to achieve success. It needs to connect with consumers both off- and online as well as have the courage to push the limits to stand out from the competition. Brands should tap into the fundamentals of great design in imaginative and creative ways.
Here are some examples of packaging that have taken bold and creative steps:
Created in Hollywood where image is everything, BLING is a couture water. Wine-inspired, frosted glass bottles are cork-sealed, handcrafted and encrusted with genuine Swarovski crystals. No two are the same.
STOUTNIK RUSSIAN IMPERIAL STOUT
Took a step back and looked at the market of craft beer. Everything on the shelf seemed to be screaming as loud as possible to be noticed – so they took the opposite approach: A black label on a black bottle with a prism foil. The description is set in blind-embossed morse code.
BUTCHER THICK CUT BACON A great example of going bold on packaging with typography. This premium product lacked shelf distinction until the brand team strategically worked to repackage it focusing on what made it special. Using bold and thick typography and clean colours to make it as artisanal as the handcrafted butcher’s cut.
LESS WINES They sought a way to make fine wine accessible to all. Wine lovers personally fill their bottles directly from oak barrels. Each bottle is etched with the LESS logo. The label is die-cut with the logo and has a single droplet of wine. LESS is more.
They created a series of packaging by imitating pages of an encyclopedia to tell the secrets of each kind of tea in detail. The uniqueness is the combination of classical with modern, showing botanical illustrations with infographics.
Individually wrapped chocolate bars that combine to tell a much larger story. Each flavour is a single chapter filled with illustrations and information on the ingredients. When they are placed side by side, they form a panoramic image of the Sicilian countryside. But that’s not all – see inside for more …
“Local is Lekker” is a common South African phrase meaning things closest to home are often the best. How many of the products below do you recognise? They have been around for years, and yes, they are all proudly South African.
Still popular today, Peck’s Anchovette has been around since 1891.
Chappies was created in South Africa in the late 1940’s and was sold at 2 pieces for 1 cent.
Not much has changed over the years. Still the same red lion logo and black copy but unmistakably South African.
Still a popular breakfast cereal today, even though it started out in 1930.
FRESHPAK ROOIBOS TEA
Freshpak Rooibos Tea is uniquely South African and grows exclusively in the Cedarberg region of the Western Cape. See how the packaging has evolved over time.
Calibre prides itself on industry-related expertise and dealing with a variety of technical printing requirements. This means that we can come alongside existing design agencies within a company to handle the Finished art process.
If you have not received your calendar yet, please contact Angela at email@example.com or on
082 781 6268 to get your copy.