In this day and age, shelf impact is not all that a brand needs to achieve success. It needs to connect with consumers both off- and online as well as have the courage to push the limits to stand out from the competition. Brands should tap into the fundamentals of great design in imaginative and creative ways.
Here are some examples of packaging that have taken bold and creative steps:
Created in Hollywood where image is everything, BLING is a couture water. Wine-inspired, frosted glass bottles are cork-sealed, handcrafted and encrusted with genuine Swarovski crystals. No two are the same.
STOUTNIK RUSSIAN IMPERIAL STOUT
Took a step back and looked at the market of craft beer. Everything on the shelf seemed to be screaming as loud as possible to be noticed – so they took the opposite approach: A black label on a black bottle with a prism foil. The description is set in blind-embossed morse code.
BUTCHER THICK CUT BACON A great example of going bold on packaging with typography. This premium product lacked shelf distinction until the brand team strategically worked to repackage it focusing on what made it special. Using bold and thick typography and clean colours to make it as artisanal as the handcrafted butcher’s cut.
LESS WINES They sought a way to make fine wine accessible to all. Wine lovers personally fill their bottles directly from oak barrels. Each bottle is etched with the LESS logo. The label is die-cut with the logo and has a single droplet of wine. LESS is more.
They created a series of packaging by imitating pages of an encyclopedia to tell the secrets of each kind of tea in detail. The uniqueness is the combination of classical with modern, showing botanical illustrations with infographics.
Individually wrapped chocolate bars that combine to tell a much larger story. Each flavour is a single chapter filled with illustrations and information on the ingredients. When they are placed side by side, they form a panoramic image of the Sicilian countryside. But that’s not all – see inside for more …